A Limburg-born creative, also known as an atypical creative, they say. Someone who gets just as excited about creating structure as coming up with a smart and wild new idea. I love bringing order to chaos and obsessing over the tiny details that make a big difference. Funny enough, I don’t have the sharpest eyesight, but somehow my eye for detail is one of my strongest creative tools.

That same eye for detail helps me spot opportunities, whether it’s a taboo waiting to be broken, spotting trends, new formats, or cultural insights. As long as it creates buzz!