NIVEA: Creator
trendicals

To make an iconic skincare brand relevant for Gen Z, staying on trends was always important for us. We needed to keep up with an internet that never stops moving. Because of that, we started briefing creators and sometimes even producing the content in-house ourselves to stay on top of trends. Whether it was an online conversation, a video format, or a trending audio, it became a way for us to naturally join trends that felt right for the brand and stay relevant online.